Orange County Housing Report:
Housing Insanity Returns
April 17, 2023
- The active listing inventory in the past couple of weeks decreased by 89 homes, down 4%, and now sits at 2,053, the second-lowest mid-March level since tracking began in 2004 behind last year. In March, 39% fewer homes came on the market compared to the 3-year average before COVID (2017 to 2019), 1,346 less. Last year, there were 1,732 homes on the market, 321 fewer homes, or 16% less. The 3-year average before COVID (2017 to 2019) was 5,780, or 182% more.
- Demand, the number of pending sales over the prior month, increased by 103 pending sales in the past two weeks, up 7%, and now totals 1,663. Last year, there were 2,241 pending sales, 35% more than today. The 3-year average before COVID (2017 to 2019) was 2,777, or 67% more.
- With the inventory falling and demand rising, the Expected Market Time, the number of days to sell all Orange County listings at the current buying pace, decreased from 41 to 37 days in the past couple of weeks, its lowest level since May of last year. It was 23 days last year, much stronger than today.
- For homes priced below $750,000, the Expected Market Time decreased from 32 to 27 days. This range represents 21% of the active inventory and 29% of demand.
- For homes priced between $750,000 and $1 million, the Expected Market Time decreased from 26 to 22 days. This range represents 16% of the active inventory and 26% of demand.
- For homes priced between $1 million to $1.25 million, the Expected Market Time decreased from 31 to 27 days. This range represents 10% of the active inventory and 13% of demand.
- For homes priced between $1.25 million to $1.5 million, the Expected Market Time decreased from 33 to 30 days. This range represents 9% of the active inventory and 11% of demand.
- For homes priced between $1.5 million to $2 million, the Expected Market Time decreased from 56 to 52 days. This range represents 13% of the active inventory and 9% of demand.
- For homes priced between $2 million and $4 million, the Expected Market Time in the past two weeks dropped from 76 to 72 days. For homes priced between $4 million and $6 million, the Expected Market Time increased from 210 to 212 days. For homes priced above $6 million, the Expected Market Time increased from 308 to 341 days.
- The luxury end, all homes above $2 million, account for 31% of the inventory and 11% of demand.
- Distressed homes, both short sales and foreclosures combined, comprised only 0.5% of all listings and 0.5% of demand. Only five foreclosures and five short sales are available today in Orange County, with ten total distressed homes on the active market, unchanged from two weeks ago. Last year there was one distressed home on the market, similar to today.
- There were 1,789 closed residential resales in March, 32% less than March 2022’s 2,645 closed sales. March marked a 41% increase compared to February 2023. The sales-to-list price ratio was 99.6% for all of Orange County. Foreclosures accounted for 0.1% of all closed sales, and there were no closed short sales. That means that 99.9% of all sales were good ol’ fashioned sellers with equity.
Copyright 2023- Steven Thomas, Reports On Housing – All Rights Reserved. This report may not be reproduced in whole or part without express written permission from the author.

Protect Your Identity When Buying a Home
Identity theft is a really serious problem for many Americans. The fallout from having your information stolen and misused can last for years. That’s why it’s crucial to protect both your personal and financial information when purchasing a home. Here are some steps you can take to safeguard yourself during the process.
Secure Personal Information
Keep any documentation that includes your social security number, birth date, driver’s license number, and financial account numbers in a secure place. When you do share, make sure they’re transmitted through an encrypted platform or delivered in person.
Look Out for Phishing Scams
Be cautious with unsolicited emails or phone calls asking for personal information. Never open any suspicious-looking email, even if it appears to be from your lender or title company. Always verify the identity of all phone callers.
Use Secure Websites
When searching for homes or mortgage information online, browse sites that start with “https” and have a padlock icon in the address bar, which indicates a safe connection.
Monitor Your Credit Report
Check for suspicious activity, such as unauthorized loans or accounts. Do this often, as identity thieves usually act quickly.
Know Who Has Access
Confirm who will have access to your information, in what setting they’ll see it and how it will be disposed of once it’s no longer needed.
Shred Sensitive Documents
After the home-buying process is complete, take it upon yourself to shred sensitive documents.
Buying a home is fun and exciting, but it’s important to stay vigilant with your personal information. A licensed real estate professional and reputable lender will be invaluable in providing financial protection and peace of mind.

Selling a Smart Home: What Stays and What Goes?
The global smart home market is expected to exceed $170 billion by 2025, according to Strategy Analytics. In the U.S. alone, 37% of households already owned one or more smart devices by 2020. So what do you do with all this smart tech when you sell your property?
Clearly identify what you intend to take with you to avoid any last-minute confusion that could jeopardize your deal. The rule of thumb says any smart tech that’s connected, mounted or nailed down stays with the house. Common examples include smart blinds, HVAC controls, exterior floodlights, and alarm systems. On the other hand, sellers typically take smaller, freestanding devices like smart speakers.
Before the closing date, sellers should wipe their digital account information and log out of all smart systems. As an extra kindness to their buyers, sellers could create a list of all smart items that will stay, including warranty information, age of the product, proof of purchase, names and model numbers, and instructions on how to do a factory reset.

Pros and Cons of Paying Cash for a Home
Even if you have enough cash to buy your house outright, it may not necessarily be the best decision for you. Consider the following pros and cons, then discuss your options with a qualified tax adviser or financial planner.
Pros
Making a cash offer greatly reduces the amount of paperwork (and fees) involved in buying a house and can save thousands of dollars in mortgage interest and closing costs. Also, owning a debt-free property can provide financial peace of mind.
Cons
Some buyers feel more comfortable keeping more of their assets liquid for greater flexibility or in case of emergency. Depending on your savings and investment income, you may prefer to take advantage of the tax deductions available on mortgage interest.

Stylish Home Tech: Where Function Meets Fashion
If it looks cool while keeping you cool, it must be stylish home tech.
Household devices and appliances that function well and have a sleek, modern design define stylish home tech. This includes products such as smart home systems, smart lighting, comprehensive entertainment packages, and appliances with advanced features and design.
Today’s sophisticated tech allows you to easily set up and operate various home elements. Lighting and window coverings can be controlled from a smartphone or tablet. Innovative TVs can stream content or respond to voice commands. Some front doors come equipped with motion-activated lights and a video doorbell. You can even buy a wall-mounted, Wi-Fi enabled air conditioner that’s disguised as framed artwork.
Modern kitchen appliances have certainly evolved to be both functional and chic, with enhancements like energy efficiency, quiet operation and touch controls. Many manufacturers also offer a variety of slick finishes, including fingerprint-proof stainless steel, shatterproof glass doors and panels that change colors to reflect the home’s design palette. Now that’s some trendy tech.

Get Ahead of Repairs Before Selling
You put your best foot forward for a job interview. Selling a house is no different. Instead of a stylish suit and top-notch grooming, your property will be dressed for success with a modest investment in these essential details.
- Make sure everything works, including garage doors and openers, locks, windows, hinges, light switches, toilets, faucets, and built-in kitchen appliances.
- Brighten dark rooms with fresh paint in light, neutral shades.
- Refinish or repair worn hardwood floors.
- You don’t need a full remodel to spruce up a kitchen or bath. Freshen paint colors, modernize hardware and lighting, and consider replacing dated countertops.
- Replace or paint the front door and add an attractive planter and new house numbers. Be sure exterior walkways, fencing and lawn are in tip-top shape.
- Give your home a deep cleaning before the first showing is scheduled.

©2023 The Personal Marketing Company. All rights reserved. Reproductions in any form, in part or in whole, are prohibited without written permission. If your property is currently listed for sale or lease, this is not intended as a solicitation of that listing. The material in this publication is for your information only and not intended to be used in lieu of seeking additional consumer or professional advice. All trademarked names or quotations are registered trademarks of their respective owners.
The Personal Marketing Company
11511 W. 83rd Terrace
Lenexa, KS 66214 |
KTLA.com | Dec 18, 2022
As housing and living costs remain unaffordable for many living in Los Angeles, new data shows plenty of residents are migrating to more affordable locales.
A new SmartAsset study shows the migration trend to more affordable cities has created a series of “boomtowns” across America.
These cities saw the largest increase in population, income and available housing over a five-year period from 2016-2021.
Three Southern California cities, in particular saw the largest growth — Menifee, Chino and Victorville.
Menifee
Located in Riverside County, the population in Menifee has increased by 20.21% to around 106,400 residents between 2016-2021. Workers in the city experienced an increase of over 42% in incomes. Housing availability has also boomed, rising by almost 20% over five years.
Residents enjoy the sparse suburban feel with plenty of local parks and outdoor activities. Menifee’s residents are mostly comprised of families and retired folks, according to Niche. Average home prices are $572,051, according to Zillow.
Chino
Chino ranked highest for its five-year housing and income growth among the winner’s list. The number of housing units increased by almost 30% while the median household income increased by around 42% to $97,473. Chino’s population is just under 93,000.
Located in San Bernardino County, locals say the Chino is a suburban town with easy access to dining, entertainment and plenty of outdoor parks. Its residents are a mix of families and young professionals. The median home price is $715,682 according to Zillow.
Victorville
The population in this San Bernardino County has grown by 11% over the past five years while housing units have increased by 15%. Local businesses have also increased by 12%, according to the study.
Locals say Victorville is a great place to raise a family, boasting low crime rates, great schools and affordable housing. The median home price is $415,547, according to Zillow. Its residents are a mix of young families and retirees.
Here are the Top Boomtowns in America in 2022 according to SmartAsset:
- Nampa, Idaho
- Meridian, Idaho
- Murfreesboro, Tennessee
- New Braunfels, Texas
- Fort Myers, Florida
- Conroe, Texas
- Menifee, California
- Pasco, Washington
- Lewisville, Texas
- Chino, California
- Port St. Lucie, Florida
- Rancho Cordova, California
- Victorville, California (Tie)
- Riverview, Florida (Tie)
- Homestead, Florida
To narrow down the final list, researchers analyzed data for 500 of the largest cities using seven metrics:
- Five-year population change
- Average yearly GDP growth
- Five-year growth in number of businesses
- Five-year change in number of housing units
- September 2022 unemployment rate
- One-year change in unemployment rate
- Five-year change in household income
Thinking of moving to a “boomtown”? Experts say timing is important to reap the most benefits.
“Moving to a boomtown at its earliest stages can be a great opportunity for entrepreneurs and investors, as there’s still plenty of room for growth,” said Edith Reads, senior editor at TradingPlatforms.“ And for those who are looking for a job, there are usually plenty of opportunities available in rapidly growing cities. However, if a city has already reached its peak, it may be too late to get in on the action. In this case, it may be wiser to wait until the city’s growth slows down before making the move. This way, you can avoid getting caught in the midst of a housing or job crunch.”
Check out SmartAsset’s full study of America’s Top Boomtowns in 2022.
Keeping Current Matters | Feb 10, 2023
This infographic shows how to win as a BUYER in today’s housing market. Main take-aways:
- In today’s housing market, you can still be the champion if you have the right team and strategy.
- To win as a buyer, you need to build your team, make strategic plays, consider what’s in and out of bounds, and stand out from the crowd.
- Let’s connect today to make your game-winning play.
💭 DM us @carealestategroup and let’s chat about the best options for you!
💡 For more home maintenance tips, real estate advice, and fun family ideas, follow us at @carealestategroup — we are more than just real estate!
CA Real Estate Group | KW Realty
@carealestategroup @christine_almarines @michellejeankim_homes @estheroh_realtor @__minheok @singlemomrealtor
Keeping Current Matters | Feb 17, 2023
This infographic shows that the spring housing market could be a sweet spot for sellers. Main points:
- The biggest challenge in the housing market is how few houses there are for sale compared to the number of people who want to buy.
- The number of homes for sale is up from last year but below pre-pandemic numbers, and that means we’re still in a sellers’ market.
- The housing market needs more homes for sale to meet the demand of today’s buyers. If you’ve thought about selling, now’s the time to connect with a local expert.
💭 DM us @carealestategroup and let’s chat about the best options for you!
💡 For more home maintenance tips, real estate advice, and fun family ideas, follow us at @carealestategroup — we are more than just real estate!
CA Real Estate Group | KW Realty
@carealestategroup @christine_almarines @michellejeankim_homes @estheroh_realtor @__minheok @singlemomrealtor

Most Profitable Small Businesses
Stock prices and mergers often take center stage in business news reports, while small businesses are treated more like the ensemble cast. But maybe it should be the other way around. Small businesses account for a staggering 99.9% of American companies, according to the U.S. Small Business Administration Office of Advocacy.
And when they say small, they mean small. The majority of small businesses have one owner and no staff, and many have fewer than 20 employees. Still, nearly half of all jobs come from small businesses. In the past 25 years, small businesses have accounted for more than two-thirds of U.S. jobs.
With so much focus on tech giants and mega-corporations, sometimes the more subtle trends and new ideas coming from small businesses aren’t as apparent. Meaningful analysis of the U.S. economy should examine what’s happening in businesses of all sizes.
During 2022, the most profitable small businesses showed many entrepreneurs using their skills and interests to help other companies grow. Others focused on providing value by making everyday life more convenient or pleasant. Both online and in-person services have displayed solid growth and earning potential.
According to NerdWallet.com, these were last year’s most profitable types of small businesses.
- Food trucks
- Car wash services
- Auto repair
- Personal trainers
- Newborn and post-pregnancy services
- Enrichment activities for children
- Mobile apps and entertainment for children
- Shared accessories and attire
- Shared home improvement equipment
- Vacation rentals
- Electronics repair
- Academics courses
- Language courses
- Business or marketing courses
- Personal wellness
- Courses in hobbies or interests
- Bookkeeping and accounting
- Consulting
- IT support
- Graphic design
- Social media management
- Marketing copywriter
- Virtual assistant services

Raising Money-Smart Kids
“Money doesn’t grow on trees!” Parents have said this to their children for generations, but the key is to back it up with information that shows how money does grow. Experts say teaching children the value of saving money is crucial to future financial stability. Saving also helps develop other good habits like discipline, goal setting, planning, and delayed gratification.
- Start with a simple piggy bank (or any type of container) that enables young savers to see how coins and dollars add up in real time.
- Check out money-saving apps that use graphics and gamification to teach kids about earning and saving money.
- Establish guidelines for how much children should save from earned income and monetary gifts.
- Encourage saving by creating opportunities to earn money doing household chores.
- Educate children on comparison shopping, saving and using credit wisely.
Overall, it’s wise to discuss age-appropriate money matters with your family to foster healthy, lifelong relationships with household finances.

How To Get Compensated for Flight Issues
Do airlines have to compensate you if they delay or cancel your flight? Are you entitled to hotel or meal vouchers? Answers can vary, so be sure you understand your rights before you fly.
Find out what to do if your luggage is lost or you get bumped because of overbooking, mechanical problems or weather delays. You can find up-to-date information on the Department of Transportation’s new Airline Customer Service Dashboard at Transportation.gov.
Consider buying your tickets with a credit card that covers flight cancellations and service interruptions. Be aware of airline policies before purchasing tickets so you know what to expect in the event of a problem.
Pro Tip: Invest in a luggage tag with GPS tracking.

Tips To Lower Your Monthly Bills
Finding ways to reduce expenses isn’t always easy. But with some planning and creativity, you may discover surprising ways to revise your budget and lower your monthly costs. Try tracking your spending for several weeks, then prioritize needs and wants. Use this information and these tips to save on major expenditures.
Mortgage
If your mortgage payment is too high, think about moving to a more affordable home. You can also explore additional options, such as raising the deductible on your homeowner’s insurance policy or bundling your home and auto insurance.
Utilities
Ask your cable, internet and cellphone providers for their best promotions. Research other utility options and switch to low-cost alternatives whenever available.
Transportation
If it’s practical, consider using public transportation. Refinance or trade in your car for a less expensive model. Look for a better deal on car insurance, and be sure to request all available discounts.
Food
Shop weekly grocery promotions, and buy only as much produce as you can use before it spoils. Cook at home more often and prepare enough food to save for leftovers.
Entertainment
Audit your streaming, subscriptions and other memberships for redundancies or little-used entertainment services.

4 Ways To Be More Productive on Your Phone
Instead of scrolling through social media when you have time to kill, why not get something done? Try these tips and tricks to boost your productivity no matter what kind of smartphone you have.
- Put thoughts, ideas and drawings in a simple journal or notes app. Keeping all stray bits of information in one place is a productivity game-changer.
- Dictate thoughts, ideas and reminders using your phone’s built-in microphone.
- Purge, consolidate and organize things such as notes, emails, contacts, apps, texts, files, and photos. You may be surprised by how much unnecessary data you’ve accumulated.
- Add shortcuts for frequent tasks on your home screen so they’re easily accessible.

©2023 The Personal Marketing Company. All rights reserved. Reproductions in any form, in part or in whole, are prohibited without written permission. If your property is currently listed for sale or lease, this is not intended as a solicitation of that listing. The material in this publication is for your information only and not intended to be used in lieu of seeking additional consumer or professional advice. All trademarked names or quotations are registered trademarks of their respective owners.
The Personal Marketing Company
11511 W. 83rd Terrace
Lenexa, KS 66214 |
Keeping Current Matters | Feb 6, 2023
Many of today’s homeowners bought or refinanced their homes during the pandemic when mortgage rates were at history-making lows. Since rates doubled in 2022, some of those homeowners put their plans to move on hold, not wanting to lose the low mortgage rate they have on their current house. And while today’s rates have started coming down from last year’s peak, they’re still higher than they were a couple of years ago.
Today, 93% of outstanding mortgages have a rate at or below 6%. That means a strong majority of homeowners with mortgages have a rate below what they’d get if they moved right now. But if you’re a homeowner in that position, remember that mortgage rates aren’t the only thing to consider when making a move. Your mortgage rate is important, but there are plenty of reasons you may still need or want to move. RealTrends explains:
“Sellers who don’t have to move won’t be moving. The most common sellers will be: Homeowners downsizing . . . people moving to get more space, [households] looking for better schools…etc.”
Top Reasons
So, if you’re on the fence about selling your house, consider the other reasons homeowners are choosing to make a move. A recent report from the National Association of Realtors (NAR) breaks down why homeowners have decided to sell over the past year:

As the visual shows, the most commonly cited reasons for selling were the desire to move closer to loved ones, followed by moving due to retirement, and their neighborhood becoming less desirable. Additionally, the need for more space factored in, as did a change in household structure.
If you also find yourself wanting a change in location or needing space your current house just can’t provide, it may be time to sell.
What you want and need in a home can be reason enough to move. To find out what’s right for you, work with a trusted real estate professional who will offer advice and expert guidance throughout the process. They’ll be able to lay out all your options – giving you what you need to make a confident decision.
Bottom Line
When deciding whether or not to move, you have a lot to consider. There are plenty of non-financial reasons to factor in. Connect with a local real estate professional who can help you weigh the benefits of selling your house.
Keeping Current Matters | Jan 16, 2023
It doesn’t matter if you’re someone who closely follows the economy or not, chances are you’ve heard whispers of an upcoming recession. Economic conditions are determined by a broad range of factors, so rather than explaining them each in depth, let’s lean on the experts and what history tells us to see what could lie ahead. As Greg McBride, Chief Financial Analyst at Bankrate, says:
“Two-in-three economists are forecasting a recession in 2023 . . .”
As talk about a potential recession grows, you may be wondering what a recession could mean for the housing market. Here’s a look at the historical data to show what happened in real estate during previous recessions to help prove why you shouldn’t be afraid of what a recession could mean for the housing market today.
A Recession Doesn’t Mean Falling Home Prices
To show that home prices don’t fall every time there’s a recession, it helps to turn to historical data. As the graph below illustrates, looking at recessions going all the way back to 1980, home prices appreciated in four of the last six of them. So historically, when the economy slows down, it doesn’t mean home values will always fall.

Most people remember the housing crisis in 2008 (the larger of the two red bars in the graph above) and think another recession would be a repeat of what happened to housing then. But today’s housing market isn’t about to crash because the fundamentals of the market are different than they were in 2008. According to experts, home prices will vary by market and may go up or down depending on the local area. But the average of their 2023 forecasts shows prices will net neutral nationwide, not fall drastically like they did in 2008.
A Recession Means Falling Mortgage Rates
Research also helps paint the picture of how a recession could impact the cost of financing a home. As the graph below shows, historically, each time the economy slowed down, mortgage rates decreased.

Fortune explains mortgage rates typically fall during an economic slowdown:
“Over the past five recessions, mortgage rates have fallen an average of 1.8 percentage points from the peak seen during the recession to the trough. And in many cases, they continued to fall after the fact as it takes some time to turn things around even when the recession is technically over.”
In 2023, market experts say mortgage rates will likely stabilize below the peak we saw last year. That’s because mortgage rates tend to respond to inflation. And early signs show inflation is starting to cool. If inflation continues to ease, rates may fall a bit more, but the days of 3% are likely behind us.
The big takeaway is you don’t need to fear the word recession when it comes to housing. In fact, experts say a recession would be mild and housing would play a key role in a quick economic rebound. As the 2022 CEO Outlook from KPMG, says:
“Global CEOs see a ‘mild and short’ recession, yet optimistic about global economy over 3-year horizon . . .
More than 8 out of 10 anticipate a recession over the next 12 months, with more than half expecting it to be mild and short.”
Bottom Line
While history doesn’t always repeat itself, we can learn from the past. According to historical data, in most recessions, home values have appreciated and mortgage rates have declined.
If you’re thinking about buying or selling a home this year, let’s connect so you have expert advice on what’s happening in the housing market and what that means for your homeownership goals.
Keeping Current Matters | Jan 5, 2023
A new year brings with it the opportunity for new experiences. If that resonates with you because you’re considering making a move, you’re likely juggling a mix of excitement over your next home and a sense of attachment to your current one.
A great way to ease some of those emotions and ensure you’re feeling confident in your decision is to keep these three best practices in mind.
1. Price Your Home Right
The housing market shifted in 2022 as mortgage rates rose, buyer demand eased, and the number of homes for sale grew. As a seller, you’ll want to recognize things are different now and price your house appropriately based on where the market is today. Greg McBride, Chief Financial Analyst at Bankrate, explains:
“Price your home realistically. This isn’t the housing market of April or May, so buyer traffic will be substantially slower, but appropriately priced homes are still selling quickly.”
If you price your house too high, you run the risk of deterring buyers. And if you go too low, you’re leaving money on the table. An experienced real estate agent can help determine what your ideal asking price should be.
2. Keep Your Emotions in Check
Today, homeowners are living in their houses longer. According to the National Association of Realtors (NAR), since 1985, the average time a homeowner has owned their home has increased from 5 to 10 years (see graph below):

This is several years longer than what used to be the historical norm. The side effect, however, is when you stay in one place for so long, you may get even more emotionally attached to your space. If it’s the first home you bought or the house where your loved ones grew up, it very likely means something extra special to you. Every room has memories, and it’s hard to detach from the sentimental value.
For some homeowners, that makes it even harder to negotiate and separate the emotional value of the house from fair market price. That’s why you need a real estate professional to help you with the negotiations along the way.
3. Stage Your Home Properly
While you may love your decor and how you’ve customized your home over the years, not all buyers will feel the same way about your design. That’s why it’s so important to make sure you focus on your home’s first impression so it appeals to as many buyers as possible. As NAR says:
“Staging is the art of preparing a home to appeal to the greatest number of potential buyers in your market. The right arrangements can move you into a higher price-point and help buyers fall in love the moment they walk through the door.”
Buyers want to envision themselves in the space so it truly feels like it could be their own. They need to see themselves inside with their furniture and keepsakes – not your pictures and decorations. A real estate professional can help you with tips to get your house ready to sell.
Bottom Line
If you’re considering selling your house, let’s connect so you have the help you need to navigate through the process while prioritizing these best practices.