February 2026 Newsletter

Rooms That Seal the Deal

Just a couple of decades ago, phrases like “biophilic design,” “EV charger” or “pickleball court” might’ve earned a few puzzled looks. Today, they top the list of some of the most sought-after features in a new home. Of course, people still want the classics, like spacious kitchens and high ceilings, but modern buyers aren’t just shopping for a house — they’re searching for a lifestyle that blends efficiency, sustainability and a little bit of luxury.

Home design trends come and go, but they always tell a story as they weave their way through our lives. They illustrate how factors such as our values, health, hobbies, and careers shape the way we live. As we grow and change, we want our homes to keep up with us. These shifting priorities are now showing up in real estate market data. According to HousingWire.com, these are just some of the home features that appear in listings far more often than they did in 2024.

Feature/Increase in Listing Mentions (YoY)
Biophilic Design:  162.6%
EV Charging:  91.6%
Home Gym:  91.0%
Built-In Coffee System:  72.2%
Smart Lighting Scenes:  70.1%
Hardwired Ethernet/Cat6:  66.3%
Pickleball Court:  65.9%

Remember, what once felt ultra-modern is now commonplace, and what feels cutting-edge today may someday be the new normal. Home design preferences are always evolving, influenced by changing lifestyles and technological advances. Still, one thing remains the same — people want a space where they can relax and enjoy their lives. They’re looking for homes that make their days a little easier, provide a sense of comfort and feel more personal than ever before.

Is Your Home Ready for Its Close-Up?

Imagine you’re in high school, getting ready for senior portraits. You want to look fantastic — great outfit, bright smile, perfect hair. Preparing to sell your home isn’t much different. Consider these tips to make your biggest asset look flawless in listing photos.

Stage it like a star. Inside, pack up family photos and memorabilia. Outside, refresh landscaping, mow the lawn, put away toys, and scrub patio furniture. Remember, your home’s exterior is often the first photo buyers see online.

Light it like a pro. Clean windows, open blinds and turn on lamps. Ensure lights are in working order — burnt-out bulbs are very noticeable in photos. If possible, take a few pictures during “golden hour” — the brief moments just before sunset when natural lighting casts a magical glow.

Focus like a buyer. If you notice something out of place, so will online house hunters. Eliminate distractions so the camera can highlight your home’s best features.

Home Staging Strategy: Show Off the Space, Not the Stuff

Home staging isn’t about throw pillows and an attack of knick-knacks. It’s a thoughtful strategy that creates clean, clear spaces buyers can immediately envision as home. Focusing on these staging basics helps rooms look bigger, brighter and oh-so-welcoming.

  • Start with a major decluttering purge, then maintain it with daily touch-ups.
  • Clear closets and cabinets to showcase storage and functional space.
  • Remove extra furniture pieces so rooms feel open and have an easy flow.
  • Keep it neutral with soft colors and minimal decor so buyers can project their own style.
  • Signal care and good maintenance by making floors, windows and bathrooms sparkle and shine.

Trees and Shrubs Grow Home Value

Spring is springing, and that means trees and shrubs will soon be the stars of your landscape. But when it comes to property value, some shine brighter than others. In fact, according to the National Association of Landscaping Professionals, nicely landscaped lawns with mature, privacy-enhancing trees and bushes can increase a home’s selling price up to 19%.

Clearly, the right plantings pay off. Here’s your guide to some of the best trees and shrubs to boost curb appeal, attract home buyers, and add lasting value to your home.

Trees
Black Cherry
Red Maple
Sugar Maple
White Fir
White Oak

Shrubs
Burning Bush
Butterfly Bush
Hydrangea
Rhododendron
Roses

As you plan your spring gardening, think of landscaping as an investment that grows right along with your home’s value. Select plants that complement your architecture, offer a degree of privacy and make your yard the envy of the neighborhood. For trees and shrubs most suitable to your growing zone, consult with an expert at your local garden center.

2026 Real Estate Market Outlook

Real estate industry experts are hopeful the 2026 market will continue to improve at a steady and measured pace. Rather than experiencing a big rebound, it will likely be more balanced, with more predictable conditions for buyers and sellers. Here are some possible positive outcomes worth noting.

  • The number of homes sold will increase as buyers regain confidence.
  • There are expected to be more houses on the market, giving buyers more options.
  • As mortgage rates drop, properties will become more affordable for families.
  • Home prices may rise slowly or remain steady, rather than increase rapidly.
  • Some regions will bounce back faster than others.
  • Shifts in population and lifestyle will continue to shape what buyers are seeking.
  • Sellers and buyers may find negotiations feel less rushed, allowing for more thoughtful decisions.

©2026 The Personal Marketing Company. All rights reserved. Reproductions in any form, in part or in whole, are prohibited without written permission. If your property is currently listed for sale or lease, this is not intended as a solicitation of that listing. The material in this publication is for your information only and not intended to be used in lieu of seeking additional consumer or professional advice. All trademarked names or quotations are registered trademarks of their respective owners.

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