October 2022 Newsletter

Where Are Americans Moving?

Seven of the 10 fastest-growing cities are located in “The Sunshine State,” according to U.S. News & World Report Best Places to Live.

  1. Myrtle Beach, SC
  2. Lakeland, FL
  3. Sarasota, FL
  4. Fort Myers, FL
  5. Boise, ID
  6. Ocala, FL
  7. Port St. Lucie, FL
  8. Daytona Beach, FL
  9. Naples, FL
  10. Austin, TX

Data from the U.S. Postal Service shows that Florida is a top moving destination. Other popular states include Texas, South Carolina, North Carolina, Georgia, Tennessee, Nevada, Maine, Delaware, and Idaho.

Recent Pew Research studies indicate many Americans are looking for a strong sense of community wherever they move. This desire has risen from 27% to 32% since 2018. Respondents say they value living near family in a diverse area with a variety of arts and entertainment offerings, and the majority say finding a good place to raise children is their top priority.

Sellers: Here’s What To Do

Planning a move? The following tips can help you sell your home quickly and for the best possible price.

Make a good first impression. Potential buyers are assessing every aspect of your property from the moment they pull up to the curb. Shape up the landscaping features, repaint the front door and install a doorbell camera.

Declutter from top to bottom. Get rid of excess “stuff.” Reduce the number of items in your closet, pack up knickknacks and minimize what remains.

Work with a qualified real estate professional. The best way to ensure the quick sale of your home is by working with a qualified real estate professional who can guide you from the initial listing through the closing process.

What Exurb Buyers Want

Home buyers who want a lot of affordable space are moving farther from urban centers, even beyond the suburbs. The “exurbs” are becoming more popular for buyers in search of wide open spaces and a simpler lifestyle. Since these buyers tend to be younger adults, the exurb market is expected to grow. Here are some of the top features buyers want, according to Inman.com.

Charm, Character and Community
After living in larger metro areas, many exurban buyers seek a more tranquil lifestyle. A small town feel with local shops and restaurants is a big plus.

Unique, Unfussy Interiors
Designers have noted a declining interest in dramatic lighting and elaborate interior molding in favor of simpler accents. Turnkey is important to these busy families.

Open and Private Areas
Buyers prize homes that offer both open spaces for entertaining and smaller nooks for work, school lessons and videoconferencing.

Expansive Outdoor Space
Outdoor living is coveted by exurban buyers who want space to plant vegetables, start a small orchard and even raise chickens.

Energy Efficiency
Exurban buyers tend to value sustainability and look for features such as solar panels, energy-efficient windows and a home EV charging station.

Dealing With the Emotions of Selling Your Home

Your home is where you retreat from the hectic outside world. It’s where memories are made and time with loved ones is shared. Is it any wonder you get emotional when you think about selling it? Reduce your emotional strain by following some helpful tips.

Remember the positives. Remember the “why” behind selling your home. Maybe you’re relocating to take on a great new job. Perhaps you’re buying a bigger house to provide more space for your growing family. Or you might be downsizing so you can travel the world. Whatever the reason for your move, focus on the positives and your overall life goals to help quiet your anxiety.

Choose the best offer based on your needs. Price isn’t the only factor to consider when negotiating with a potential buyer. Other factors might include post-inspection repair costs and the timeline for the closing and date of possession. Do what’s right for your situation. Selling your house can be emotional enough, so be sure to engage the entire family in positive discussions about their new home and neighborhood.

Say goodbye. As it gets closer to moving day, plan a farewell get-together with people who have helped make memories in your home. Invite neighbors, friends and family to share in your special celebration. Leave a few memories behind for the new owners, too. Share your house’s history by leaving a few pictures of what the property looked like when you first moved in.

Selling your home can bring up unexpected emotions, so be sure to take frequent breaks to relax and regroup. Taking a little time for self-care can help you avoid feeling overwhelmed.

Most Americans Think Now Is the Time To Buy

In a recent study conducted by OnePoll, 56% of Americans say they believe now is the time to buy a home. Of the 1,000 homeowners and 1,000 renters surveyed, 47% say they plan to purchase a home in the next year. Of those bullish on buying, 74% are first-time buyers. Here are some of the reasons they cite for wanting to purchase a home.

  • 55% of respondents report inflation is making them more eager to purchase a home.
  • 51% believe homeownership is a path toward financial freedom.
  • 50% say they want to make a purchase before appreciation rises even more.
  • 42% say they want to live comfortably when they retire.
  • 41% want more room for their growing families.
  • 41% are bored with their current living situation.

©2022 The Personal Marketing Company. All rights reserved. Reproductions in any form, in part or in whole, are prohibited without written permission. If your property is currently listed for sale or lease, this is not intended as a solicitation of that listing. The material in this publication is for your information only and not intended to be used in lieu of seeking additional consumer or professional advice. All trademarked names or quotations are registered trademarks of their respective owners.

The Personal Marketing Company
11511 W. 83rd Terrace
Lenexa, KS 66214


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